BRIGHT 2016 - Brilliant Researchers Impact on Growth health and Trust in Research

The BRIGHT project aims at enhancing the visibility and perception of researchers among the general population in the Tuscany Region, simultaneously with all the European Researchers’ Night (ERN) initiatives. BRIGHT acronym means “Brilliant Researchers Impact on Growth Health and Trust in research”, wishing to underline the positive aspect of the research activity in order to convey a positive message to the general public. BRIGHT focuses on creating awareness on the important role played by researchers in addressing the great challenges ahead, such as health and wellbeing, new technologies, sustainable development, physical and biological challenges, cultural heritage. BRIGHT will be successful if it will be able to convince the population of the IMPACT of the researchers and the research's products for the development of the society, and to make people TRUST the researchers instead of being driven away by hoaxes with no scientific basis.