1. Theory of the Firm
2. The system of force in a business organization
3. The balance between efficiency of the production and effectiveness in results
4. Business performance and ways to represent
5. The financial statement
6. How to read and comprehend performances and results
7. Methodology and tools for Balance sheet analysis
8. Prevision versus prediction and business analytics
9. Entrepreneurship and management in complex scenario
10. Neuroscience, decision making process and managerial behavior
The main goals of the course are:
(1) to take economic theories and methodologies out into the world, applying them to interesting questions of individual behavior and societal outcomes;
(2) to develop a basic understanding of human psychology and social dynamics as they apply to marketing contexts;
(3) to become familiar with the major theory and research methods for analyzing consumer behavior;
(4) to develop market analytics insight into consumer actions.
The course will review the physiological and anatomical bases of perception in humans and will consequently detail the neural bases of unimodal, multisensory and supramodal perception. The last part of the course will review recent observation in early and late blind individuals to understand how the (lack of) visual experience affects brain functional and structural development.