The main goals of the course are:
(1) to take economic theories and methodologies out into the world, applying them to interesting questions of individual behavior and societal outcomes;
(2) to develop a basic understanding of human psychology and social dynamics as they apply to marketing contexts;
(3) to become familiar with the major theory and research methods for analyzing consumer behavior;
(4) to develop market analytics insight into consumer actions.
Most of time will be devoted to close reading of research papers, including discussion of the relative merits of particular methodologies. Students will participate actively in class discussion, engage with cutting-edge research, evaluate empirical data, and write an analytical paper. The course aims at enabling students to develop and enhance their own skills and interests as applied microeconomists.